SCIENCE CITY OF MUNOZ, Nueva Ecija – LANDBANK is partnering with the
Central Luzon State University (CLSU) to provide a more secure, efficient, and
convenient way to manage daily financial transactions through a cash-lite campus
ecosystem.
The state-run Bank launched the Cash-Lite Campus initiative on April 8, 2025, which
aims to transform CLSU into a tech-savvy campus by integrating digital payment
solutions for students, faculty, and staff in transacting with the university, including
business centers, food carts, merchants, ambulant vendors, and University
Transport Service (UTS) drivers operating within CLSU’s immediate vicinity.
“We are excited to partner with CLSU in advancing digital transformation through the
Cash-Lite Campus initiative. By offering secure and efficient cashless payment
solutions, we are equipping students with the financial tools they need, while
nurturing a digitally empowered academic community,” said LANDBANK President
and CEO Lynette V. Ortiz.
By leveraging the LANDBANK Mobile Banking App (MBA) and other e-payment
channels, the program equipped students with essential digital financial skills that will
reduce cash dependency and streamline transactions within the campus.
LANDBANK also introduced students to the LANDBANK Piso Plus, which can be
opened through a seamless, straight-through account opening process via the
LANDBANK MBA, with no initial deposit, and no maintaining balance required.
The launch event also featured a financial literacy session for CLSU students, and
live demonstrations of online account opening via the LANDBANK MBA and
cashless payment solutions via QR Code to showcase how the academic community
can seamlessly transact using the Bank’s digital banking services.
The initiative is expected to drive a significant increase in digital transactions and
facilitate the opening of more than 8,000 new accounts.
The event was led by CLSU President Dr. Evaristo A. Abella, CLSU Vice President
for Business Affairs Dr. Karenina B. Romualdo, LANDBANK Executive Vice
Presidents Liduvino S. Geron and Leila C. Martin, alongside key university officials
and stakeholders.
Following the successful launch at CLSU, LANDBANK is set to roll out the Cash-Lite
Campus initiative at the Nueva Vizcaya State University (NVSU) and to more
colleges and universities nationwide, further strengthening its efforts to drive digital
adoption and financial inclusion in higher education institutions.
Last month, LANDBANK successfully introduced the Cash-lite economy in Basco,
Batanes to integrate digital payment solutions for the entire province, allowing both
locals and visitors to enjoy safe, efficient, and hassle-free transactions across the
province using LANDBANK’s mobile and electronic payment services, while reducing
reliance on physical cash.
ABOUT LANDBANK
LANDBANK is the largest development financial institution in the country promoting
financial inclusion, digital transformation, and sustainable national development.
Present in all 82 provinces in the county, the Bank is committed to provide
accessible and responsive financial solutions to empower Filipinos from countryside
to countrywide.
