ROXAS CITY, Capiz – Nestled amid the lush greenery of a tranquil rural landscape is
a 670-hectare mixed-used township development of the Pueblo De Panay, Inc.
(PDPI) that has been a contributing pillar to Roxas City’s bid for inclusive
development.
Home to various commercial establishments, agro-industrial zones, and endearing
tourist attractions—with a residential component that integrates Capiznons’
traditional lifestyle with contemporary living—the PDPI mega township development
steers local economic activities and generates average foot traffic of 60,000
alongside employment opportunities for almost 10,000 locals.
Before becoming one of the largest real estate developers in the region, the journey
of PDPI started with Ong Family’s humble beginnings in 2001 having only P1.7
million in capital. Today, the family-led PDPI has grown into a developer of several
successful horizontal and vertical residential and commercial projects, providing
housing and business opportunities to all market segments in Roxas City.
Recently, PDPI ramped up improvements in its property to accommodate key
locators, including business process outsourcing (BPO) companies, restaurants,
hotels, banks, government offices, and other firms that provide local employment.
As with any business expansion, the PDPI needed financial backing for its plans and
projects to fruitfully materialize. They turned to the Land Bank of the Philippines
(LANDBANK) in 2017, and secured funding for the construction of a seven-story BPO
building and fish processing plant in the township.
among the first developments financed by LANDBANK in support of PDPI’s expansion
plan.
LANDBANK likewise extended financing support for site development of a 7.4-
hectare IT Park that can host up to 10 BPO buildings; construction of a five-story
building to be occupied by a private educational institution; and concreting of roads
across the development, which include drainage works and electrical and water
lines.
“LANDBANK and PDPI share the same vision of promoting countryside development
and inclusive growth. It’s about connectivity: We understand them, and they
understand us. We are lucky to have LANDBANK as our reliable partner,” said PDPI
Chief Operations Officer Lex Lavin.
Pueblo de Panay has transformed a once undeveloped parcel of land into a master-
planned township and viable investment destination designed by the Singaporean
firm Surbana Jurong. The township has become a bustling business hub where
people can live, work, relax, and have fun, embodying the company’s advocacy of
“Life. Work. Balance.”
With this success, the PDPI has proven that a countryside-based and homegrown
brand could have world-class aspirations and be a catalyst of local growth. The firm
is committed to pursue this undertaking by stepping up further developments within
the township.
Responding to the call of the National Government to alleviate the housing backlog
of the country, PDPI is developing additional residential projects in the next five
years to provide almost 2,000 housing units for middle-income households, including
an affordable housing project to cater to government workers and Overseas Filipino
Workers (OFWs).
With the help of LANDBANK, the Capiz-based developer is also planning to expand in
other key cities and towns and offer PDPI’s brand of excellence all over the country.
“We understand that LANDBANK is always there to support and guide us in our
quest to provide the same development in other key cities, as well as underserved
communities. We want to be there to give them the quality of life they deserve as
Filipinos. That’s what we want. It’s not only about the profit we earn, but about the
number of people benefitting from our projects,” Lavin said.
Alongside its focus on supporting the agriculture sector, LANDBANK has been
servicing emerging sectors and industries in line with fulfilling its expanded mandate
of driving countryside and national development.
