LANDBANK opens first commercial bank in Masinloc; 4th branch in Zambales

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In line with its aggressive efforts to promote financial inclusion especially to the unbanked and underserved areas in the country, the Land Bank of the Philippines (LANDBANK) officially inaugurated its new branch in Masinloc, Zambales—the first commercial bank in the 1st class municipality.

The Masinloc Branch will provide access to financial services and credit assistance to clients in the area, including neighboring municipalities of Candelaria and Sta. Cruz, covering a total of 41 barangays.


This is the 4th LANDBANK branch in the province of Zambales, complementing its operations in Iba, Subic, and Olongapo City.

LANDBANK President and CEO Cecilia C. Borromeo led the inauguration alongside Zambales Governor Hermogenes E. Ebdane Jr. and Masinloc Mayor Arsenia J. Lim. They were joined by Masinloc Vice-Mayor Pedro O. Enciso and LANDBANK officials, namely Branch Banking Sector Head Executive Vice President Julio D. Climaco, Jr., Central Luzon Branches Group First Vice President Sylvia C. Lim, Zambales Lending Center Department Manager Ma. Marita S. San Diego, Iba Branch Department Manager Emma M. Galvez, and Masinloc Branch Head Ruth B. Panes.

“LANDBANK’s expanding reach in Zambales is a testament to our commitment to support the economic growth of the province. The opening of the Masinloc Branch is also consistent with our inclusive development thrust of establishing additional touchpoints for our priority sectors—the farmers and fishers who are in need of our services the most,” President Borromeo said.

LANDBANK is currently servicing more than 10,000 farmers and fishers in the province engaged in rice production, trading, and fishing.

Aside from having two Automated Teller Machines (ATMs), the Masinloc Branch also has a Digital Banking Corner installed with the Digital Onboarding System (DOBS), designed to help clients to open new accounts in just 10 to 15 minutes. Clients will also have access to the LANDBANK Link.Biz Portal which facilitates online payments for taxes, application fees, and other dues in 700-enrolled public and private institutions.

The Masinloc Branch is the first LANDBANK branch inaugurated this year, to be followed by branches in Mangatarem and Umingan in Pangasinan, Tangub in Misamis Occidental, and Tubigon in Bohol.

LANDBANK has a network of 406 branches, 46 lending centers, 2,195 ATMs, and 160 Cash Deposit Machines nationwide.

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