For 127 years, San Miguel Pale Pilsen has witnessed various milestones and occasions in Filipino’s lives – from weddings to graduations, from birthdays to reunions. This Father’s Day, San Miguel Pale Pilsen’s latest digital video pays tribute to all the fathers who continue to provide unconditional love and support to their families and children. Just like their beer, they exemplify being orig and totoo.
San Miguel Pale Pilsen’s online video “Brown Belt Bag” is a different take from the usual hugot ads on Facebook and Youtube. The video features the feel-good story of a lovable tatay and the brown belt bag that seems to be permanently atached to his waist, whether he be at work, at home or even at formal gatherings. Will tatay part with his beloved brown belt bag, at the request of his son?
What is even inside tatay’s beloved brown belt bag? With this video, San Miguel Pale Pilsen hopes to encourage its drinker to tell their fathers #PaBeerTayo! – to celebrate tatay’s special day over a bottle of San Miguel Pale Pilsen.