MANILA, Philippines — If there’s something that Derrick Rose knows, it’s what it takes to build something from the ground up.
He learned that long before he became an NBA legend, when he was still a kid from Chicago trying to make his way to the league and turn a dream into something real.
At 19, Rose took a giant step toward that dream when he was selected as the No. 1 overall pick in the 2008 NBA Draft.
He wasted little time making his mark, winning Rookie of the Year before becoming the youngest MVP in NBA history at just 22 years old.
Rose embraced the responsibility that came with being a young leader — he looked after his teammates, played with purpose, and quickly became the center of a Chicago Bulls team that had placed its future in his hands.
The years that followed cemented Rose as one of the most recognizable stars to wear the Chicago red, but the people around him remained an important part of the journey. That same instinct to look after the people he loves is now taking shape away from the basketball court.
Roses for the Roses
With his NBA career behind him, Rose has turned much of his attention to his family and the future he wants to build for them. That vision came to fruition in January this year with the launch of Rose’s Flower Shop.
“Right now, we’re accumulating businesses for my family. I have a flower shop … I’m selling roses for my family,” Rose said while wearing a shirt bearing his business during his visit to Cebu last August with ArenaPlus, the No. 1 PAGCOR-licensed online sportsbook in the Philippines.
Rose Meets the Queen: Derrick Rose in Cebu at SM Seaside City Cebu marked his fifth trip to the Philippines and his third time as an ArenaPlus ambassador, bringing the former MVP closer to Filipino basketball fans as ArenaPlus continues to take major sports personalities and experiences beyond Metro Manila.
Rose’s Flower Shop began with a gesture of gratitude after he retired from the NBA. He sent roses to family, friends, and people who played a significant role in his basketball journey as a way of thanking them for being part of his story.
That simple gesture of giving back eventually planted the seed for a business Rose could build with the people closest to him.
“I have my nieces and nephews work at the flower shop and I’m trying to create a safe haven or a fortress where my nieces and nephews, if they go off and do the NBA thing, they can always come back and work for the family business and make money or incentives,” said Rose, who just turned 38 years old on Oct. 4.
When everything is said and done, he wants the flower shop to be more than a business — a place his family can lean on, return to, and continue building together.
“It’s all about growth,” Rose said. “It’s all about authenticity and legacy. It’s all about my kids to be able to thrive off of, even after I’m gone.”
About DigiPlus
DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced the leading platforms BingoPlus and ArenaPlus, widely known for their engaging interactive gaming and sports entertainment experiences. DigiPlus also operates GameZone, with more to come. For more information, visit www.digiplus.com.ph.
About ArenaPlus
ArenaPlus is the #1 PAGCOR-licensed online sportsbook in the Philippines, providing a secure and engaging sports betting and streaming experience. Launched in 2023, ArenaPlus features a wide range of local and international sports and continues to expand its presence through key partnerships across major leagues, including the NBA, PBA, and PVL.
ArenaPlus is committed to strengthening the sports community by supporting local athletes, highlighting their dedication and the hard work behind their journeys, and inspiring community pride.
