There’s probably no better place to bring a fruity bango than Davao during Kadayawan.
Kadayawan is Davao’s biggest celebration of life, culture, and harvest, with the city’s famous fruits taking center stage. So when Surf launched its newest Fruity Bloom variant, RMN Networks knew exactly where to bring it: right into the middle of the annual fruit rush at the famous Magsaysay Fruit Stands.
In partnership with Surf, RMN Networks brought “Todo Fruity, Todo Tipid, Todo KadayaONE!” to Kadayawan Village, turning one of the festival’s busiest fruit-shopping destinations into a Surf Fruity Bloom experience for Davaoeños and visitors.
Magsaysay Fruitindahan Makeover
Participating fruit stands received a Kadayawan-inspired new Surf Fruity Bloom makeover, complete with branded banderitas, fruit-inspired installations, and native décor.
RMN Network’s events team brought the activation to life with DJ hosts, festival performers, interactive games, and on-ground engagement, giving fruit shoppers another reason to stop by between their durian runs.
To make things more fun, festival-goers could pick up a Kadayawan passport, find the Fruity Bloom activation, snap and post a photo, then show their post for a spin at the Roleta. Prizes included fresh fruits with Surf products, Fruity Bloom bundles, laundry sets, and fruity shakes.
So a quick fruit run could come with a little extra Todo Tipid!
Todo Fruity. Todo Tipid. Todo KadayaONE!
At the center of it all was the new Surf Fruity Bloom Twin Tipid Pack, with 140g more, up to 2x wash, and Bright Clean Technology, bringing more fruity bango and more washes to every laba.
With Kadayawan celebrating the abundance of Davao’s harvest, the new Surf Fruity Bloom brought its own kind of bounty to the fiesta: Todo Fruity Bango! Todo Tipid kada laba!
And for brands looking to bring their next campaign to the heart of the regions, RMN Networks can turn a local celebration into a branded experience, from building buzz before the event to creating memorable moments on the ground and keeping the story going online.
For the new Surf Fruity Bloom, that meant one very fruity-ful Kadayawan. Todo Fruity Bango. Todo Tipid. Todo KadayaONE!
For partnership opportunities, contact hello@thermnnetworks.ph or visit thermnnetworks.ph to learn more about RMN Networks’ services.
