You know it’s fiesta season when there’s music blasting, lively crowds, tons of food, parades, and fun activities. For Davao City’s Kadayawan, that usually means fruit-shopping sprees, grand floral float parades, street-dancing competitions, cultural shows, and more. But across the city, each barangay has its own way of celebrating.
This year, Barangay 11-B brought a little more freshness, fun, and todo hataw to its fiesta with Surf Fabric Conditioner Blossom Fresh and RMN Networks. Together, they turned the barangay’s regular fiesta Zumba into a “Zumbarangayan” packed with dancing, freebies, sampling, and a friendly dance battle.
Madayaw, Barangay 11-B! Let’s Get This Fiesta Started
The morning started with a free Zumba session at the Barangay 11-B Covered Court, where residents gathered for a full-on workout led by a professional Zumba instructor.
With the music turned up and everyone ready to move, the covered court quickly became a dance floor of its own. The first 200 registrants also received exclusive Zumba towels, while everyone who joined experienced Surf FabCon Blossom Fresh through product sampling and free bottled water.
Fresh Moves With Blooming Fresh Scent
Just when everyone thought the workout was over, RMN Networks turned the energy up another notch. Five lucky Barangay 11-B residents were picked straight from the crowd for the KadayaOne-on-One Zumbattle, a Surf-branded dance showdown set to Kadayawan-inspired music. With the crowd cheering them on and RMN Networks DJs running the show, each contestant had to bring their best moves and Kadayawan spirit to the dance floor.
Festival-goers got to know Surf FabCon Blossom Fresh, featuring Sun Bloom Technology, with a scent designed to stay Swaksto sa 1 Buwan. Its Mas Bigatin formula also gives families more to enjoy with every wash. After all that hataw, who wouldn’t want clothes that come out of the wash smelling fresh?
A Fresh Way To Experience The Regions With RMN Networks
The Zumbarangayan was made possible through iDol Pabibo, RMN Networks’ community activation format that lets brands experience the regions by joining local celebrations through customized games, activities, and on-ground experiences.
Beyond that, RMN Networks’ 360x Media solutions can amplify campaigns on-air and online using hyperlocal insights from regional stations, ensuring each campaign is designed for the brand, occasion, and cultural nuances of different communities across the Philippines.
Join The Fiesta The Hyperlocal Way
For brands looking to bring their campaigns into the heart of local communities, RMN Networks can turn existing celebrations into customized experiences that feel truly local and memorable, making your brand always top of mind.
If you’re looking for partnership opportunities, contact RMN Networks at hello@thermnnetworks.ph or visit thermnnetworks.ph to learn more about its services.
